International digital journal N 1

Wednesday, May 1, 2024

British luxury car company’s entire fleet will be fully electric by 2030

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Rolls-Royce ‘Spectre’: introducing the first all-electric Roller

Entering the age of electric

Since the fuel crisis sparked panic buying of petrol there’s been a “massive surge” in demand for electric cars in the UK, according to Auto Trader. Ian Plummer, commercial director at the car sales website, said the launch of “cool” and “aspirational” models has shifted the consumer perception of electric vehicles and people aren’t “simply flirting with the idea of electric but have been encouraged to actively pursue a purchase”. 

If it’s a “cool” and “aspirational” EV you’re after, then maybe a Roller would fit the bill? Rolls-Royce Motor Cars is “entering the age of electric” and the super-luxe auto maker has today revealed details of its much anticipated first pure electric car, Forbes said. Called “Spectre”, on-road testing for the new car is imminent and the finished product will come to market in Q4 2023. 

SPECTRE IS NO LONGER AN ILLUSION BUT EXISTS IN THE HERE AND NOW

Rolls-Royce has always sought names that are ethereal and otherworldly for its most authoritative and powerful cars. Eery names like Ghost, Phantom, Wraith, Shadow and Spirit have, over the years, developed a unique nomenclature that sets Rolls-Royce’s apart, as an untouchable, almost unattainable rarity.

The words covering the car are quotes from company founder Charles Rolls, which include a prescient statement he made in 1900.

“The electric car is perfectly noiseless and clean. There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come.”

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